MIRUM® stepped into the footwear industry in a big way this week, making its international debut with two incredible product launches from world-class brands.
Global footwear company Camper released the Runner K21 made with MIRUM in both black and white styles for men and women.
“From our home in Mallorca, we witness the irreparable damage that plastic pollution has on our seas, marine life, and ecosystems. By seeking out plastic-free materials like MIRUM®, we aim to reduce plastic waste by shrinking our reliance on unsustainable synthetics,” Camper shared on its website.
H&M also announced their upcoming Cherish Waste collection, which will feature both a MIRUM heel and bracelet. The Cherish Waste collection will be available worldwide in selected stores and online starting April 21.
Cherish Waste is the latest collection in H&M’s Innovation Stories, a series of exclusive collections dedicated to promoting pioneering new materials, technologies, and processes.